Fight, Flight or Freeze: Knowing your crisis comms reflex
We’ve all been in a situation where an email has landed, or the phone has rung and the journalist on the end of the line has mentioned a story they’re wanting comment on.
Who cares?
At the core of any communications strategy is the audience, and understanding that can make the difference between successfully landing a story or not.
JK Sees #2: Use it or lose it when it comes to building new homes
As I walk to and from my local supermarket, I cross through a site earmarked for thousands of new homes. Yet development seems to have stalled, again!
Sense-checking beats defence
We have the same approach to feedback and criticism: that we both actively seek out and deeply value the perspectives of others before we launch our work.
Be heard, be kind
I’ve arrived at one universal truth: we all just want to be heard. And when we have no choice but to navigate a new organisation, it's important to listen.
Reaching the operational frontline
With colleagues spread across geographies, shift times and functions, learning how to land corporate updates with diverse audiences was essential.